Twitter, the popular social media network is set to undergo significant changes under the direction of its owner, Elon Musk,

Twitter, the popular social media network is set to undergo significant changes under the direction of its owner, Elon Musk, and its new CEO, Linda Yaccarino. The company will abandon its bird logo and rebrand as "X," signaling a shift towards a focus on payments, banking, and commerce. 

Founded in 2006, Twitter's name was inspired by the sound of birds, and it has maintained avian branding since its inception. However, the new direction will see the adoption of a minimalist art deco logo featuring a white X on a black background.

Musk, known for his ambitious projects, revealed that Twitter's parent company had already been named the X Corporation. He has referred to his takeover of the social media giant as a means to create "X, the everything app," drawing from his previous venture, X.com, which later evolved into the successful payments platform, PayPal.

The transformation will bring about more than just a new identity. Yaccarino emphasized that X would serve as a future state of unlimited interactivity, encompassing audio, video, messaging, and mobile payments. Powered by AI, X aims to connect users in innovative ways, fostering a global marketplace for ideas, goods, services, and opportunities.

Since Musk's acquisition of Twitter for $44 billion, the platform's advertising business has faced challenges due to content moderation issues and Musk's management style. Consequently, Twitter's focus will shift towards payments and commerce as it seeks new revenue streams. Despite having around 200 million daily active users, the platform has encountered technical failures and negative responses from users and advertisers alike.

In contrast, Facebook's parent company, Meta, has introduced its own text-based platform called Threads, which has gained significant user attention. However, the amount of time users spend on Threads has declined since its launch.

Overall, Twitter's rebranding and strategic shift toward payments and commerce represent a bold attempt to revitalize the platform and redefine its place in the digital landscape.